Subjects

Entrepreneurship, Subjects

MOTIVATION

  Motivation is the act of stimulating someone or oneself to get a desired course of action, to push the right button to get the desired results. MOTIVATING FACTORS ·    Education background ·    Occupational experience ·    Family background ·    Desire to work independently in manufacturing line ·    Assistance from financial institution ·    Availability of technology […]

Entrepreneurship, Subjects

IMPORTANCE OF ENTREPRENEURSHIP IN DEVELOPED ECONOMY

  ·    The nature of a developing economy is quite different from a developed economy. The  developing  economy  can  be  an  agricultural  country  moving  towards  the industrialization  or it may be the one where in the industry may be in its infancy lacking advance technology. ·    The modern era is an era of changes. The

Strategic Management, Subjects

SWOT Analysis of the NIKE Company

Nike was founded in 1964 by a track coach named Bill Bower man and track runner Phil knight. They started with the name blue ribbon sports, and went public in 1980 with their new name NIKE, which came from the mythological winged goddess of victory. Their motto is that if you have a body, you are an

Articles, Economics, Subjects

Supply and Demand Curves

Understanding Price and Quantity in the Marketplace Almost every holiday season, the most popular “must have” toy is in short supply. And there’s usually a strong secondary market for the item – with parents paying well over the retail price just to make their children happy. Then, in January, stores reduce the prices of their

Marketing Management, Subjects

What is Niche Marketing?

Niche marketing means that you are focusing on becoming an authority in a highly specific market. A niche is a very targeted and focused area within a general market. An example of a general market is “pets,” whereas an example of a niche market could be “tropical aquarium fish” or “Black Labrador dogs.” There are

Articles, Communication, Subjects

Communication and Effective Communication

Boss to his employee -“I want you to bring the file to my table”. The boss left the poor employee confused as he forgot to mention the name of the file and the employee also didn’t bother to ask his boss. The boss did communicate to his employee but the message was not clear to his

Articles, Entrepreneurship, Subjects

Brainstorming

Generating Many Radical, Creative Ideas Brainstorming is a popular tool that helps you generate creative solutions to a problem. It is particularly useful when you want to break out of stale, established patterns of thinking, so that you can develop new ways of looking at things. It also helps you overcome many of the issues

Entrepreneurship, Subjects

FACTORS AFFECTING ENTREPRENEURIAL GROWTH

the following factors affecting the entrepreneurial growth. 1.  ECONOMIC FACTORS a) Lack of adequate overhead facilities: Profitable innovations require basic facilities like transportation, communication power supply etc. They reduce cost of production and increase profit. b) Non availability of capital Inventions are capital oriented. In less developed countries most capital equipment have to be imported

Entrepreneurship, Subjects

THEORIES OF ENTREPRENEURSHIP

The Economist’s View According to the economist entrepreneurship and economic growth will take place in those situation where particular economic conditions are most favorable. According  to  J.B.Say  rationally  combining  the  forces  of  production  into  a  new producing organization is the function of an entrepreneur. According to Cantillon an entrepreneur is an uncertainty bearer buying at

Entrepreneurship, Subjects

DEFINITION OF ENTREPRENEURSHIP

Few Definitions of Entrepreneurship. According to A.H. Cole “Entrepreneurship is the purposeful activity of an individual or group of associated individuals,  undertaken  to  initiate,  maintain  or  aggrandize  profit  by  production  or distribution of economic goods or services”. According to Peter .P. Drucker “Entrepreneurship is neither a science nor an art. It is a practice. It

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