Case Studies

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Case Studies

CASE: IBM

IBM India – A Profile IBM has been present in India since 1992 (re-entry,after an exit in the 1970s).Since inception,IBM in India has expanded its operations considerably with regional headquarters in Bangalore and offices in 14 cities including regional offices in New Delhi, Mumbai, Kolkata and Chennai. Today, the company has established itself as one […]

Case Studies

CASE: The City

Mike Andrews, Vice President of Sales & Business Development: Mike is a senior sales and marketing executive with over 22 years of experience in high technology, primarily with web software organizations. Mike began his career at IBM where he spent nine years in various sales roles. He was then recruited to WRQ, an infrastructure software provider,

Case Studies

CASE: Disney Stores: Going the Apple Way

Abstract In October 2009, Walt Disney Co. (Disney) announced that it was revamping its international chain of Disney Stores, with help from Steve Jobs (Jobs), co-founder and CEO of Apple Inc. The company planned to adopt several of Apple’s business practices, in order to make its stores as successful as the Apple Retail Stores. Moreover,

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